match point
My role
FULL PROJECT OWNERSHIP:
research and UX strucure
visual direction and design concept
A/B testing
motion direction
development handoff
merch
website
type
Match Point is a tennis club in Switzerland focused on building a strong community and making training fun.
The club had two main pain points:
1) no website and no convenient way to receive inquiries from potential members,
2) no distinctive visual identity that would help them stand out from their competitors
to behance
I created a visual concept from scratch using metaphors connected to tennis
noise texture
tragectory lines
dynamic shapes
Three court-inspired colors and the bright yellow of a tennis ball
=
strong contrast, good readability, and a distinctive visual style
I integrated video and animation into the website to add a stronger sense of motion and keep the users engaged
The client was very happy with the outcome, and we even began extending the visual system beyond the website into branded merchandise
